The marketplace continues to rapidly evolve... just as companies have rolled out new technology features or moved new services online, new opportunities arise as a result of increased convergence, mobility, bandwidth and social networking. New questions emerge such as: how do we get customers to try our newest technologies? How do we communicate the benefits of our technology? How do we deliver functionality without causing feature fatigue? |
Rockbridge Associates, Inc. offers custom research solutions to companies deploying cutting-edge technology. Our team has decades of experience studying both services and products, including as e-tail, online banking, consumer electronics, communications, and business technology.
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Licensing Techqual™: The Technology Readiness Index is a copyrighted instrument owned by its authors. The commercial version, Techqual™, can be licensed for a per-use or annual fee to commercial clients. A “green version” that identifies Greenovators™ is also available. Information on Commercial Licensing.
Using the TRI for Scholarly Research: Free licenses to use the Technology Readiness Index are granted to academic researchers. For more information, contact the authors, Charles Colby or Professor A. Parasuraman.
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