Articles about Technology Marketing and Consumer Behavior

The following are articles by Professor Parasuraman, Charles Colby and Rockbridge staff on the NTRS, Technology Readiness Index (TRI) and technology trends…

• NTRS 2009 National Technology Readiness Survey - Will Consumers Pay More for Green?
• NTRS 2009 National Technology Readiness Survey - Telecommuting Report
• NTRS 2009 National Technology Readiness Survey - SPAM Report
• E-volution to Revolution (Marketing Management Magazine, March/April 2007)
• 2005/2006 National Technology Readiness Survey - Summary Report
• The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
• 2004 National Technology Readiness Survey - Summary Report
• Technology Still Matters (Marketing Management Magazine, July/August 2003
• The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey
• Journal of Services Research, 2000, Parasuraman